Deezer taps the power of the hispanic market in the U.S. to launch the campaign “Music Meets Ai” spotlighting Flow feature
Deezer, the world’s most personal music service, is making its mark on the music streaming industry in the U.S. by tapping into the Latin market’s passion for music and introducing a competitive free trial that lets users experience Deezer’s FLOW feature. Given that nearly 60 million Hispanics live in the U.S., Latin music and culture play an important role in shaping and influencing music trends. Deezer’s approach is to provide audiences with relevant local music and to work closely with the local artists that matter. Since its entry into the US market, Deezer has focused on the growing Latino market with dedicated playlists in growing genres such as Reggaeton, Latin Trap, and Regional Mexican subgenres like Banda and Norteño. Now, with a new free trial, more music fans can discover and enjoy the best Latin music and content, as well as a range of features that caters to their bicultural world.
Since its entry into the US market, Deezer has focused on the growing Latino market with dedicated playlists in growing genres such as Reggaeton, Latin Trap, and Regional Mexican subgenres like Banda and Norteño. Now, with a new free trial, more music fans can discover and enjoy the best Latin music and content, as well as a range of Deezer features, including:
“Hispanic listeners are extremely passionate about music but many still haven’t discovered a music streaming service that meets their needs in Spanish as well as in English. Deezer’s signature ‘Flow’ feature is the perfect solution for them as it adapts to individual preferences and understands that we love a wide mix of genres like Reggaeton, Hip Hop, Electronic Dance Music and Pop,” said Oscar Castellano, CEO Americas, Deezer.
Developed with MARCA, the new campaign “Music Meets AI” positions Deezer as a challenger in the market and highlights how Deezer’s Flow feature uses artificial intelligence and feedback from users to create an endless supply of tracks across genres, creating a personalized experience for each listener. The TV spot brings to life a future where AI is running the world, but music brings together the robots and humans in dance. The spot features the song ‘Bum Bum Tam Tam’, by Latin artists MC Fioti, J. Balvin, Stefflon Don and Juan Magan and encourages music fans to download the free app and discover their Flow on Deezer.
The campaign also features radio, outdoor, digital video, digital banners, and social advertising that similarly conveys how Deezer uses artificial intelligence to deliver the most personal music listening experience in the market.
Deezer will kick-off its marketing campaign in time for Hispanic Heritage month (September 15 – October 15), during which Deezer will also feature #OrgulloLatino playlists taken over by Latin artists.