With the start of wedding season, Histoire d´Or has chosen to partner with Deezer to promote their new collection of wedding rings.
Deezer has put together a collaborative playlist that allows users to help out in creating a playlist for the best day of their life.
A competition was set up to give users the chance to win €100 Histoire d'Or gift cards and Deezer subscriptions.
To promote the playlist, Deezer organized a media plan.
}02/17/2020 - 03/16/2020
France
Collaborative playlists + Contests