Success Stories

For Valentine’s Day, compose your LoveMix with Cacharel’s Amor Amor

Imagine or immerse yourself in your most precious romantic moments with Cacharel’s Amor Amor LoveMix.

Optimedia France teamed up with Deezer to create a 100 % Love campaign to celebrate Valentine’s Day with Cacharel’s Amor Amor perfume. An integrated campaign allowed users to imagine or even relive their most extraordinary moments of love through music.

Users could choose from all the songs available on the streaming platform to curate those that best encapsulated their most magical romantic moments. After composing their LoveMix, users could share it with the person of their choice, and also participate in a drawing to win an Amor Amor gift set.

}04/02/2016 – 14/02/2016

France

Tailormade experience