Success Stories

Mugler tests your instincts

Test your instincts with Aura from Mugler.

For the launch of its new Aura perfume, Mugler, a subsidiary of the Clarins Group, decided to call on Deezer to create an integrated campaign around the fragrance. Deezer developed a quiz to identify users’ instincts and the corresponding playlist that would suit them best: Wild, Mysterious, Adventurous or Calm. The quiz also allowed them to enter a drawing to win a bottle of Aura perfume.

}26/06/2017 – 17/07/2017

France 

Tailormade experience