Success Stories

Head to your music festival with the new SEAT Ibiza

SEAT is bringing you to your next music festival.

The carmaker teamed up with Deezer to promote its newest SEAT Ibiza. To help users get out to a music festival, SEAT and Deezer created an integrated campaign with a personalised playlist generator. Users could create a custom playlist by answering some questions:

  • In your opinion, a music festival is best for: Discovering artists / Partying / Chilling out
  • What’s your musical style: Electro / Pop / Reggae / Rock
  • How long is your car trip? 30 minutes to 3.5 hours

}17/07/2017 – 03/08/2017

France 

Tailormade experience