Success Stories

The playlist for a changing world

In order to make apprenticeships more appealing to young people, BNP Paribas partnered with Deezer to put together a playlist made specifically for students.

The playlist titled "La playlist d’un monde qui change" brings together songs from today, yesterday and tomorrow to welcome future collaborators in music.

To promote the playlist, we've put together a media plan to attract young people to our playlist as well as redirect them to exclusive apprenticeships shown on the BNP website.

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France 

Sponsored Playlist