With “My Festival Trip”, Transavia uses a quiz to help you find your perfect destination.
Transavia teamed up with Deezer to launch “My Festival Trip”, a fun and entertaining experience that revolved around holidays and summer festivals. The Transavia campaign was available on the My Festivals website, which was created by Deezer as a guide to summer music festivals.
The airline offered a unique section that allowed users to discover the destination that was just right for them. It was based on a quiz that asked about what type of trip they were looking for:
Users could also listen to the playlist of their destination and try to win a musical weekend including plane and concert tickets.
The “My Festival Trip” campaign was promoted by Deezer using a powerful media plan using skins and mobile interstitials.
}22/06/2017 – 31/08/2017