Success Stories

Unforgettable festivals with Durex

For many years, Durex has increased their brand presence at festivals to raise young people's awareness of the risks of STDs. To amplify their efforts, Deezer has organized a festival finding platform, "Festivals Inoubliables".

The platform provides a festival guide that lists nearly 20 festivals in France. The guide includes a description of all the events, dates, music lineups and official links to each of the festival's websites.

Participants can compete in a blind test and win the following prizes:

  • VIP festival tickets
  • Free onsite accommodations in the Durex Master Bedroom with breakfast included
  • 1-day festival tickets
  • Deezer Premium subscription

A multi-device media plan had been set up on Deezer to drive traffic onto the Durex platform.

}01/06/2019 - 08/31/2019
France
Tailormade experience