Success Stories

What would you do with 130 million euros?

During the €130 million Super Jackpot event, the French national lottery, Française Des Jeux, wanted to give Deezer Free users time to think about the prize.

In collaboration with Deezer, the FDJ decided to offer ad-free music on the app for 24 hours to let users listen to music and reflect on what they would do if they won the Super Jackpot.

In order to announce this sponsored listening and maximize participation for 'D-Day on Deezer', a media teaser was launched before the exclusive day.

}September 2020

France 

Sponsored Listening